WAPGROWAI
Kommo vs Manychat vs WAPGROWAI

A CRM, a DM bot,
or a WhatsApp platform

Kommo leads with a sales CRM. Manychat leads with social DM automation. WAPGROWAI leads with WhatsApp itself - the inbox, the campaigns, and the official Business API underneath all three.

Start free trialBook a demo

TL;DR: Which is better for growing B2C businesses — Kommo, Manychat, or WAPGROWAI?

For businesses where customer conversations drive revenue, Kommo and Manychat both hit ceilings that cost deals.

  • Kommo was built as a CRM first — its automation handles pipeline management, not revenue conversation workflows. There is no WhatsApp Business Calling API support, and its VoIP has no AI agent behind it.
  • Manychat was built for social-first automation, not live agent and AI hybrid workflows. It lacks the team inbox depth and channel breadth that a multi-agent revenue operation needs at scale.

WAPGROWAI closes both gaps. Built on the official WhatsApp Business API for teams where conversations drive revenue — AI that qualifies leads, books appointments, and updates lifecycle stages; WhatsApp Business Calling for inbound calls; and a true team inbox that carries a contact from first message to closed deal.

Kommo, Manychat, and WAPGROWAI get compared constantly, which is odd, because they were built to solve three different problems. Kommo started life as amoCRM: a sales CRM that later bolted messengers onto its pipeline. Manychat started as a Messenger bot builder for creators and added WhatsApp once Meta opened the door. WAPGROWAI started at the other end - with the WhatsApp Business API itself - and built the inbox, the campaigns, and the automation on top of it.

That origin story is the whole comparison. It decides what each platform models natively and what it treats as an add-on. Kommo models a deal. Manychat models a flow. WAPGROWAI models a conversation - with the template state, the opt-in record, and the 24-hour window that WhatsApp actually enforces.

So the question is not which product has the longest feature list. It is which one matches the shape of your business. If your team lives in a pipeline and messaging is one of several touchpoints, a CRM-first tool fits. If one marketer is automating Instagram DMs, a flow builder fits. If WhatsApp is the channel where your revenue lands and several people answer it, you want a platform built for that.

The tables below break it down category by category - channels, automation, AI, support, security, integrations, and cost - so you can see exactly where each one is strong and where it runs out of road.

Quick comparison

Pick Kommo if the pipeline matters more than the channel, Manychat if Instagram DMs are your main funnel, and WAPGROWAI if WhatsApp is where your revenue actually lands.

CapabilityWAPGROWAIKommoManychat
Primary focusWhatsApp-first, built end to end on the official Business APISales CRM with messengers attached to the pipelineInstagram and Messenger DM automation, WhatsApp added on
OnboardingGuided onboarding — number verification and green-tick applied for youCRM configuration first — pipelines and stages before messagingFast self-serve signup aimed at individual marketers
Team inboxShared team inbox with routing, assignment, notes, and SLAsUnified inbox tied to CRM leads rather than conversationsLight inbox built around a single operator
AutomationNo-code chatbot builder with AI replies on every planSalesbot and pipeline triggers; more sales logic than chat logicExcellent visual DM flow builder for social channels
CampaignsSegmented broadcasts, scheduling, and per-message delivery analyticsBroadcasts available, oriented around CRM segmentsBroadcasts priced against your contact count
IntegrationsNative CRM, e-commerce, and payment integrations plus open webhooksLarge marketplace of CRM-side add-onsMarketing-tool integrations plus Zapier
Pricing modelFlat plan + Meta's conversation fees at cost — no per-agent surchargePer-user, per-month with paid add-ons on topPriced by contact volume, pro features gated
Migration & supportFree migration from your current BSP and human support on every planSupport tiered by planSelf-serve help centre, support tiered by plan

Omnichannel Capabilities

CapabilityWAPGROWAIKommoManychat
Messaging channelsWhatsApp, Instagram, Messenger, Facebook, QR code, website widget, wa.meWhatsApp, Messenger, Instagram, Telegram, email, and web chatInstagram, Messenger, WhatsApp, TikTok, and Telegram
CallsWhatsApp Business Calling APIBuilt-in VoIP calling
BroadcastsWhatsApp campaigns with delivery, read, and reply trackingBroadcasts driven from CRM segmentsBroadcasts priced against your contact count
Click-to-WhatsApp ads with source trackingAvailable, without CTWA source tags

Sales & Pipeline

CapabilityWAPGROWAIKommoManychat
Deal pipeline managementLead stages and owner assignment inside the inboxFull drag-and-drop sales pipeline — this is the core product
Team inbox with routingShared inbox with routing, assignment, notes, and SLAsUnified inbox tied to CRM lead cardsLight inbox built around a single operator
Two-way CRM syncNative HubSpot and Salesforce syncIt is the CRMVia Zapier or the API
Round-robin assignmentIncluded on Enterprise

Automation

CapabilityWAPGROWAIKommoManychat
No-code chatbot builderSalesbot, oriented around pipeline stagesExcellent visual DM flow builder
Automation triggers2,000/mon on Pro, rising to 5,000/mon on EnterpriseTriggered by pipeline eventsTriggered by DM keywords and comments
Click-to-chat automation triggers
ReportsCampaign, conversion, and operator reporting on every planSales analytics and pipeline forecastingFlow-level analytics, thinner on agent performance

AI Features

CapabilityWAPGROWAIKommoManychat
AI support agent250 free replies/mon on Pro, 1,000 on EnterpriseAI assistance inside the CRM, tiered by planAI steps available on the paid tier
AI-assisted message drafts
AI knowledge sourcesDocument uploads and web resourcesLimitedLimited
AI conversation summary

Support & Onboarding

CapabilityWAPGROWAIKommoManychat
Onboarding supportGuided onboarding — number verification, green tick, and templates set up with youCRM configuration first; pipelines before messagingSelf-serve, aimed at individual marketers
Support availability24×7 email and chat on Pro; priority support on EnterpriseSupport tiered by planSelf-serve help centre, support tiered by plan
Dedicated success managerIncluded on EnterpriseEnterprise agreements only
Free migration from your current BSP

Security

CapabilityWAPGROWAIKommoManychat
Two-factor authentication (2FA)
Contact info maskingPhone number masking on Enterprise
Roles, permissions & IP whitelistingIncluded on EnterpriseRoles and permissions includedBasic team roles
GDPR compliant

Integrations

CapabilityWAPGROWAIKommoManychat
HubSpotPro and aboveVia marketplaceVia Zapier
SalesforceEnterpriseVia marketplaceVia Zapier
Shopify
Zapier & Make
Webhooks & API200k API calls/mon on Pro, up to 20M on Enterprise

Official Partnerships

CapabilityWAPGROWAIKommoManychat
WhatsApp Business Solution Provider
Meta Business Partner
Google Ads to WhatsApp PartnerEnterprise

Pricing

CapabilityWAPGROWAIKommoManychat
Entry
  • Pro: ₹999/month
  • 5 users included
  • Unlimited Campaigns, Standard rates
  • 2,000 Free Automation triggers/mon
Priced per user, per month — every seat is a line itemFree tier available; paid tier priced by contact volume
Mid-tier
  • Pro annual: ₹9,999/year
  • Works out to ₹833/month
  • Same plan — every feature is included either way
  • 250 Free AI Support Agent replies/mon
Higher per-user tier unlocks Salesbot and analyticsPro tier scales with contacts, not with agents
Advanced
  • Enterprise: custom pricing
  • Unlimited users
  • Unlimited integrations incl. Salesforce
  • Dedicated CSM and priority support
Top per-user tier adds larger limits and supportNo true enterprise tier for multi-agent teams
WhatsApp conversation feesMeta's conversation charges at cost — no platform markupCharged through a connected BSP, on top of the CRM licenceCharged through a connected BSP, on top of the plan

Which one is for you?

Choose Kommo if

Your team runs on a sales pipeline and messaging is one touchpoint among calls, email, and forms. Kommo is a real CRM first, and that is exactly what you want when the deal record matters more than the channel.

Choose Manychat if

One or two people are automating Instagram and Messenger DMs, and WhatsApp is a secondary channel. The flow builder is genuinely good and you will be live in an afternoon.

Choose WAPGROWAI if

WhatsApp is where your revenue lands and more than one person answers it. You get official BSP access, a real team inbox, campaigns with proper reporting, and a bill that does not grow with headcount.

FAQs about Kommo vs Manychat

Both connect to WhatsApp through a Business Solution Provider, so the API access sits with a third party rather than the tool itself. WAPGROWAI is the provider, which is why number verification, the green tick, and template approvals are handled in one place instead of across two vendors.

It depends entirely on shape. Kommo charges per user, so cost tracks headcount. Manychat charges by contact volume, so cost tracks audience size. WAPGROWAI charges a flat plan fee plus Meta's conversation charges at cost - so a growing team on a stable audience usually lands cheapest with us, and a solo operator with a huge list may not.

No. We migrate your existing number with zero downtime and handle the Meta paperwork, template re-approval, and flow rebuild for you. Migration is free on every plan.

For conversation-led sales, usually yes - lead stages, owner assignment, notes, and reporting are built in. If you need forecasting, quotes, and complex deal structures, keep your CRM and use our native HubSpot or Salesforce sync instead.

They are included. WhatsApp is where we go deepest, but Instagram, Messenger, Facebook, and web chat all land in the same inbox on the Pro plan.

Further reading

Compiled from publicly available pricing and documentation, reviewed August 2026. Vendor plans change often — check the current terms before you decide. All other names are trademarks of their owners and are not affiliated with WAPGROWAI.

WHY TEAMS SWITCH

What you get moving
off Kommo or Manychat

1

Channel first, not an afterthought

Templates, opt-in state, and the 24-hour window are modelled properly instead of bolted onto a CRM record.

2

One tool, not two

You do not need a DM builder and a CRM stitched together to run WhatsApp sales and support.

3

Costs that hold still

No per-user licence and no contact-tier jump the month a campaign performs well.

FINAL SCENE - YOURS TO WRITE

Ready togrow on WhatsApp?

LIVE IN UNDER 10 MINUTES

Join 10,000+ businesses turning conversations into revenue.

Start free trialBook a demo
✓14-DAY FREE TRIAL - NO CARD REQUIRED✓FREE MIGRATION FROM YOUR CURRENT BSP✓CANCEL ANYTIME